Expanding the Reach of the Deathcare Profession
Hi friends—it's me, Keith E. Charles, husband, father, grandfather, and a guy who's spent over 37 years loving my Heavenly Father, my family, and this calling in the death care profession.
From coast-to-coast travels with amazing teams at Service Corporation International (SCI), The Loewen Group, NorthStar, Carriage Services, North Carolina Mutual, and Premier Preneed, I've built my purpose around leading with heart. Today, I'm blessed to partner with more than 300 funeral homes and cemeteries across 18 states, training and empowering folks to connect deeply with families—both at need and through advance planning.
Because here's the truth: No one makes good decisions in the middle of a crisis. That's why I believe, "Planning is the foundation of all successful families, funeral homes, and cemetery professionals."
End of Life Matters… Because End of Life Matters.
From My Heart: A Personal Message to My Friends and Supporters
Family and friends,
I’m reaching out personally to ask for your help in growing Legend Cemetery Funeral Services—a mission that’s been on my heart for years. My goal is simple but powerful: to help funeral homes, cemeteries, and crematories across the country grow stronger, reach more families, and serve their communities with excellence.
Through LetsFund, we’re building a way to provide these dedicated professionals with the digital tools, marketing strategies, and real-life opportunities they need to stay connected, stay current, and continue serving families—whether it’s at the time of need or through advance planning.
This isn’t just about business—it’s about care, compassion, and community. Every contribution, no matter the size, helps us ensure that every family knows what steps to take when it matters most… and that every firm has the support it needs to grow in today’s changing world.
If you’ve followed my journey, you know how deeply I believe in this work. I can’t do it alone—but together, we can make a lasting impact.
How We'll Use Your Support: Funding Breakdown
We're keeping it transparent—every dollar fuels real growth:
- $10,000 – Marketing & Recruitment: Targeted campaigns to recruit new funeral homes, cemeteries, and personnel through digital and print storytelling.
- $8,000 – Travel & Conventions: Attendance at national and international conventions to expand partnerships and market share.
- $7,000 – Print & Digital Media: Design and printing of professional brochures, banners, and digital marketing materials.
- $6,000 – Podcast & Education: Launch of Deathcare Speaks Live podcast and professional interviews to educate and inspire.
- $8,000 – AI Commercial Development: Creation of AI-powered promotional content and automated brand messaging.
- $6,000 – Capital Expenditures: Studio upgrades, livestream setup, and travel display materials.
- $5,000 – Administrative Support: Campaign management, accountability, and transparent quarterly reporting.
Easy Ways to Stand With Us
- One-Time Supporter Donation: Give any amount to help expand the mission.
- Monthly Partner Commitment: $25, $50, $100, or custom recurring support.
- Quarterly Contributor: Join our quarterly opportunities to sustain growth in the death care profession.
No matter the size of your gift, it lights a spark of hope for countless families. Click the donate button now to fuel our mission—or simply share this page with your friends, family, and colleagues to spread the word on expanding the death care profession. Every action you take creates lasting change. Thank you from the heart for standing with us!
With deepest gratitude,
Keith E. Charles
